The September launch of iPhone 6 might be postponed. MacRumors claims that Apple has plans to launch the so much expected iPhone 6 in the month of October, with some other new products. Although, smart phones enthusiasts might be a bit disappointed this postpone will probably have no impact on the company’s success or failure with the product. The report claims that the new launching date for the iPhone 6 is going to be the 14th of October 2014.
The iPhone 5S and the iPhone 5C were launched on the 10th of September 2013. By the end of the month the smart phones were already in stores, ready to be bought.
Apple has the tendency to make most of its iPhone sales towards the end of the year. The first quarter report for 2014, which actually referred to the sales registered during the last quarter of 2013, showed that Apple had managed to sell fifty-one million iPhones. During the most recent quarter the company managed to sell around thirty one million units.
The NPD analyst, Eddie Hold, said that the majority of phone producers had to ship by the end of September or the beginning of October. However, quarter number four, which begins on the 1st of October and ends after the winter holiday season, is the period when lots of customers renew their contracts and buy new mobile devices. Producers that have at least one new product are like a real magnet for customers during the fourth quarter. If the producers of phones running on Android do not have a new mobile phone to offer, then buyers might simply purchase something else, even if it is quite different from their previous gadget. The analyst does not consider that a delay of any kind would affect Apple sales. The iPhone is a product capable of attracting people who will line up to buy it, not matter when the new model hits the market.
The question is what happens with the sales impact when several phones are released at the same time. This is not something new for Apple which has already used the strategy with iPhone 5S and iPhone 5C. The data gathered up till now, point out the 5S is more appealing to customers than the 5C. However, they also reveal that the simultaneous release of two phones does not have a negative impact on sales.
Apple might face some problems if it announces two products but ends up delivering only one. The people who want to purchase the second product might decide that it is worth waiting for and they might not want to purchase the product available in stores.
Nonetheless, there are more chances for Apple to announce two phones and actually launch two. The company might also decide to announce one phone and launch only one.
The Apple representatives have not commented yet on these new rumours.